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October 2025
We are Airtime Rewards Limited (referred to as Airtime, we, us or our in this privacy policy). Airtime is the controller and responsible for your personal data. Our company registration number is 08731821, England, and our registered office is:
Airtime Rewards Limited,
5th Floor,
Queens House,
Queen St,
Manchester,
M2 5HT.
We created Airtime to enhance the shopping experience of our members, providing a seamless service that gives moments of joy whilst making retail purchases. We believe loyalty and rewards programmes should be powered by great technology making them simple to operate and valuable for members. To deliver a truly seamless and personalised experience, we require our members to share their Personal Data with Airtime. We do not underestimate the importance and trust our members give to us in doing so and in this Privacy Policy we aim to provide transparency around how we hold and process Personal Data.
This Privacy Policy sets out how and on what basis Airtime collects personal data and how you and your data are protected when you use the Airtime App, services, programme and website, or otherwise interact with us (including via a third-party integration).
Airtime cannot provide its App, services, programme without access to your personal data. If you do not want Airtime to use your data, we advise that the service might not be for you and we will not be able to provide the App, services, programme if you choose to stop sharing your data at any time.
Our App, services, programme and website are not intended for children, and we do not knowingly collect data relating to children.
Important: In these terms, for ease, where we refer to “bank account”, this includes bank accounts (including when you connect with open banking) and payment service provider accounts.
If you have any questions about our privacy policy or our collection, use, or storage of your personal data, please send an email to gdpr@airtime.co.uk
A Data Controller is a company or organisation that collects or stores personal data and can decide how that personal data is used. Airtime is a data controller.
A Data Processor is a company or organisation that processes personal data on behalf of a Controller with the Controller instructing the Processor what to do with that data. Where we act as a processor, this policy will not apply but the policy of the Controller will instead – please refer to the relevant third party’s privacy policy.
Personal data under this Privacy Policy means any information relating to an identified or identifiable natural person (data subject); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Airtime obtains your personal data when you use our App, services, programme, website or otherwise interact with us. Here is a list of the data that Airtime or third parties operating on our behalf may collect about you.
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you.
We collect your personal data in various ways, including:
Airtime uses your personal data to provide our App, services, programme and website, or otherwise interact with you as set out within this Privacy Policy.
We will only use your personal data when we have a lawful basis to do so. Our lawful basis for each purpose for which we use your personal data is specified below. Most commonly we will use your personal data in the following circumstances:
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
If tables fail to load in app, please see - https://airtime.co.uk/legal/privacy







We retain your information on our systems to match your details with new offers, retailers and to provide a gift card service. We use automatic processing or profiling to make automated decisions about you that generate and display these offers in our applications.
We want to share the benefits that Airtime can bring to all its consumers, so the data we collect might be used anonymously and aggregated in communications such as:
Any data we use to support the uses set out in the above bullet points is always anonymised and aggregated and can never be tracked to you personally.
You have a number of rights under data protection laws in relation to your personal data as more particularly described below. If you wish to exercise any of the rights set out below, please contact us. Please note, these rights are not always absolute rights and there may be occasions where we cannot agree or do not agree with your request – we will let you know where this is the case.
You have the right to:
If you wish to exercise any of the rights set out above, please email us at gdpr@airtime.co.uk . We aim to respond to all requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.
There is generally no fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Airtime may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This security measure ensures that personal information is not disclosed to anyone with no right to receive it. We may also contact you for more information regarding your request to speed up our response.
In some circumstances, Airtime may not comply with personal requests to release or delete information if they conflict with Airtime’s obligation to comply with the company’s legal obligations or to establish, exercise, or defend legal claims.
Your personal data is processed and stored on secure computer systems located in the UK and European Economic Area – details of our service providers as at the date of this Privacy Policy are set out below.
If we provide any personal data about you to any of the below suppliers, we will take appropriate measures to ensure that the recipient protects your personal data adequately under this Privacy Policy. These measures may include the following:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
We may also disclose and use anonymised, aggregated reporting and statistics about our applications and website to report to third parties for industry analysis (we might be paid for this) and for our marketing and promotion purposes. None of these anonymised, aggregated reports or statistics will enable our users to be personally identified.
In using the App, website, and Services, you understand that this will involve third party elements, including payment service providers, network operators and retailers. Where relevant, you will comply with such third party’s terms and policies, for example information about Mastercard’s privacy practices is available in Mastercard’s loyalty privacy notice.
When you register (i) a payment card or (ii) your bank account via open banking, in connection with transaction monitoring, you authorise us to collect, process and share your payment card or bank account transaction information (as applicable) with our partners, as well as Visa, MasterCard, and/ or if you sign up to Airtime Up with open banking providers and bank account providers, and whichever Airtime service you sign up to with other necessary payment service providers (in this Privacy Policy, we refer to these organisations as the Payment Service Providers). We may not be able to provide our Services to you if you do not give your consent to such use of your personal data at the time of registration, or if you revoke your consent at any time.
You authorise the Payment Service Providers relevant to you to monitor transactions on your (i) registered card(s) or (ii) bank account(s) registered via open banking (as applicable), in each case (i) and (ii) to identify purchases in order to determine whether you have qualified for or earned an offer linked to your payment card or bank account (as applicable), and for such Payment Service Providers to share such transaction details with us to enable your card-linked offer(s) and target offers that may be of interest to you.
You may opt-out of transaction monitoring on the payment card(s) or bank accounts registered via open banking (as applicable) you have registered at any time by removing your payment card or bank account (as applicable) from your account. You can do this via the wallet section of the App. If you do this, we will no longer be able to provide the App, services and programme.
Information about Mastercard’s privacy practices is available in Mastercard’s loyalty privacy notice.
We may share your personal data with our service providers (including their subcontractors). This may happen when they help us run our service or the technology systems needed to operate our website, applications, and services. These are:



We may also share your data with:
Details of approved operators can be found on the supported network page in the App, and currently includes o2, EE, Three, Vodafone and giffgaff (Mobile Network Providers).
Where you sign up for our App, programme and / or services, you agree to share your App and Account data with your Mobile Network Provider, which are Airtime's partners, to allow for the application of credit to your mobile account.
We may also use your data to facilitate in-depth customer satisfaction analysis, including Net Promoter Score (NPS). Airtime and the Mobile Network Operators have a legitimate interest (to allow us to improve services) in ascertaining whether these customers score more highly than non-Airtime users. All data used for this purpose is anonymised and aggregated and so does not constitute personal data.
Airtime will also share the data with Mobile Network Operators for marketing purposes. This data is limited to the customer's phone number, whether a card or open banking provider account (as applicable) has been added to the account, whether a transaction has been made, the date of the last transaction, whether a redemption has been made and when, if applicable. You may opt out of this sharing arrangement at any time by contacting us at support@airtime.co.uk.
We may share your data with parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
Save as expressly set out in this Privacy Policy, we will never share, sell, or rent your personal data to any third party without notifying you and, where necessary, obtaining your consent.
During the registration process, when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from us via email, SMS, the App or push notifications. You may also receive marketing communications from us if you have requested information from us or used our programme / services, and you have not opted out of receiving the marketing.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.
You can ask to stop sending you marketing communications at any time through the control setting within your profile page, the link in the relevant email footer or the link in the marketing SMS.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to redemption confirmations, updates to our Terms and Conditions, or checking that your contact details are correct.
We may disclose and use anonymised, aggregated reporting and statistics about our applications and website to report to third parties for industry analysis (we might be paid for this) and for our marketing and promotion purposes. None of these anonymised, aggregated reports or statistics will enable our users to be personally identified and so do not contain any personal data.
Airtime may also:
Again, this data will not identify individuals and so does not contain personal data.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. This ranges from between 90 days to up to five years, depending on the nature of the data.
When you close your account, Airtime anonymise and archives all personal data, which is kept for six months to fulfil legal and regulatory requirements. Airtime will do this if there is no conflict with our legal obligations.
If you are unhappy with how we process your personal data, we ask that you contact us first either by completing the form in the contact section on the App or contacting us by emailing support@airtime.co.uk so that we have the relevant details for the chance to put it right. We will respond within 30 days of your submitting your information, which may include asking for more information or informing you on the progress of our review of the complaint. However, you also have the right to make a complaint to the ICO at any time.
You have the right to make a compliant at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).
The ICO address is as follows:
Information Commissioners Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Phone: 0303 123 1113
The App and website may include:
Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit. Unless otherwise set out in Sharing your Personal Data, we do not share any personal data with these parties.
We may update our Privacy Policy from time to time. Any changes we make to it in the future will be posted on this page and, where a material update is made, provided to you by email, via the App or in another appropriate manner. You may be required to read and acknowledge the changes to continue your use of the Airtime apps, websites, or services – continued use will constitute your acceptance of the updated policy.