Building Customer Loyalty During Financially Challenging Times

With rising costs on everyone’s minds, including annual mobile price adjustments coming this April, it’s more important than ever for retailers to stand out by offering meaningful value to customers. Consumers are increasingly looking for ways to manage their expenses, according to recent YouGov research 75% of British mobile users value money off their next bill and brands that support them during this time will create lasting loyalty and trust.

But it’s not just about offering savings—it’s about meeting customers where they are. Mobile is the most valuable platform for engagement, and retailers that integrate seamlessly into their customers’ mobile experience will stay front and centre in their daily lives.

Why Customer Loyalty Matters Now

Economic uncertainty means that consumers are more conscious of where and how they spend. Retailers have an opportunity to become part of the solution, offering value beyond their products or services.

Airtime bridges this gap by providing a unique way for retailers to help their customers save. By joining our platform, brands align themselves with a service that offers real financial benefits, enhancing their customers' experiences and building affinity for the brand.

How Airtime Supports Retailers

1. Engage with Customers Through the Most Relevant Channel 

Airtime helps retailers reach and influence customers through the platform they use most—their mobile devices. Whether through in-app experiences or personalised offers, retailers can engage customers at the right moment, in the right place.

1. Driving Customer Engagement
   Airtime encourages customers to engage with participating brands through features like Flashes and Challenges. These tools incentivise spending and keep customers returning, ensuring your brand stays front of mind.

1. Strengthening Brand Loyalty
   Offering customers a tangible way to save helps create a deeper emotional connection. Retailers that enable savings on essentials like mobile bills are viewed as supportive and customer-focused, fostering long-term loyalty.

1. Enhancing Brand Affinity
   By partnering with Airtime, retailers position themselves as part of a trusted ecosystem. Helping customers reduce costs creates positive associations and shows that your brand understands and supports their needs.

1. Delivering Measurable Impact
   Airtime provides insights into customer spending behaviour, helping retailers optimise their marketing strategies. These insights enable brands to tailor offers, drive repeat purchases, and maximise the impact of their campaigns.

The Value of Partnership

At Airtime, we work with retail partners to deliver a seamless experience for customers. By participating in our programme, brands can:

 Increase repeat purchase rates through incentives.
In 2024, Airtime members made purchases through Airtime, with an average purchase frequency of 15.7 transactions per member.

 Improve customer satisfaction by offering financial benefits.
Total spend through Airtime reached £621.8 million in 2024, marking a 28% increase from the previous year. This significant growth underscores the increasing value customers place on our rewards programme.

Gain access to data-driven insights to inform smarter marketing decisions.
With over 27 million transactions recorded in 2024 and participation from 279 retailers, Airtime provides valuable insights into customer shopping behaviour to help brands optimise their strategies.

Let’s Drive Loyalty Together

As customers navigate rising costs, retailers have a unique opportunity to demonstrate their value and build lasting relationships. Airtime makes it easy to offer meaningful savings while fostering engagement and loyalty.

Join the growing network of brands partnering with Airtime to deliver value and create stronger connections with their customers.

Get in touch today to explore partnership opportunities.